Affinity Diagrams

I know I should be writing more right now, but I’m excited to show the culmination of a lot of work…

After many hours of watching user testing videos, and transcribing almost all of the words that were said, I then compiled the main points and highlights onto colored post-it notes, one color for each of the 6 companies that tested the cube. These photos show part of this process…

Moving transcribed notes onto post-its.

Each company by themselves yet.

Grouped and labeled on wall 1.

Grouped and labeled on wall 2.

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